Capturing leads online takes practice. Here are tips to bolster your online presence with a well-thought-out campaignWith today’s online-first consumer marketplace, Realtors must be as savvy with technology and marketing as ever to rise above their competition. Especially with the influx of millennials entering the real estate market, creating and maintaining a captivating online presence is a must.Advertising through Google AdWords makes it po
What should a broker do for an agent who wants to list and sell higher-priced homes?Key Takeaways Agents ought to pursue bigger and better “next level” listings with confidence and zeal. At the same time, they should make sure to market and sell their “current-level” listings with better attention and focus. Brokers must support this ambition and offer personal attention to help secure better listings.In this monthly column, Anthony Askow
If the idea of promoting yourself doesn’t sit well with you, and you’re a real estate agent, you’ve made a huge vocational error. You simply can’t be a successful agent without letting people know what you do.The key to promoting yourself is consistency. Focus on consistency and then quality. Don’t get so caught up on quality that you miss the consistent mark.In fact, Gary Gold knows agents who have been sending out terrible marketing f
The county offering the highest returns from single-family rental properties so far in 2017: Clayton, Ga., in the Atlanta metro area. That’s according to the first-quarter 2017 Single Family Rental Market report, released by ATTOM Data Solutions. Researchers analyzed single-family returns in 375 U.S. counties, each with populations of at least 100,000, and more than 6,000 U.S. ZIP codes with a population of 2,500 or more.Other counties offering
Fifty-two of the 100 largest U.S. cities were majority renter in 2015, according to U.S. Census Bureau data. Since 2009, 21 cities had shifted to renter-rule. Renters now dominate in both hot housing markets such as Denver and San Diego and more tame markets like Detroit and Baltimore.The homeownership rate has fallen steadily for a decade as millions of foreclosures prompted more owners to rent. Renting likely will continue to rise through 2030,
The 30-year fixed-rate mortgage decreased slightly, following two months of steady rises."The 10-year Treasury yield fell about 10 basis points this week,” says Sean Becketti, Freddie Mac’s chief economist. “The 30-year mortgage rate moved with Treasury yields and dropped 7 basis points to 4.23 percent. This marks the greatest week-over-week decline for the 30-year mortgage rate in over two months, a stark contrast from last week's jump fol
Sales of newly built single-family homes posted a robust month in February. New-home sales rose to a seasonally adjusted annual rate of 592,000 units, up 6.1 percent month over month and 12.8 percent ahead of last year, the Commerce Department reported this week."February's increase in new home sales is consistent with builders' growing confidence in the housing market," says Granger MacDonald, chairman of the National Association of Home Builder
Booming tech sectors and real estate often bond tightly. While the Bay Area continues to be the nation’s most robust tech center, tech-driven areas are popping up elsewhere across the U.S.Indeed, more than two-thirds of tech workers now feel little or no need to live in the Bay Area, according to a recent article at Forbes.com. Instead, they’re finding opportunities in the Northeast, South, or Midwest, where home prices tend to be cheaper as
The necessity for thorough communication and follow-up is crucial during any real estate transaction, but maybe never more so than during an out-of-state or international relocation.The folks at Century 21 Blackwell & Company Realty Inc., in the upstate area of South Carolina, know a thing or two about relocation. Their area includes a tech and manufacturing hub featuring companies such as GE, 3M, Honeywell, Lockheed Martin, Michelin, and oth
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers.Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson.
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