Facebook is changing the way real estate agents find leadsKey Takeaways Facebook search can target leads with keywords. Facebook Ads are a gold mine for lead generation.As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many of us, there are hundreds of potential homebuyers in the untapped well that is Facebook.… And almost no agents are reaching out to them.Whether the
Put in the work, get quality quotes and find a way to substantiate your valueKey Takeaways Counter offer presentations can be simple requests for price movements or they can position the other party to be compelled to adjust their position on price due to indisputable data presentation.Your responsibility includes securing the most advantageous price possible for your client. Causal counter offers may get the deal to close, but are they really ge
Do you talk about how great you are in your listing presentation? You might be doing it all wrong
A local REALTOR® association in Indiana is stepping up efforts to arm its members with safety tools and knowledge after a real estate agent in the town of South Bend was beaten and raped inside a vacant home last week. The agent, who has not been named, was taking interior photographs of a listing around 12:45 p.m. April 20 when a masked man came into the house and attacked her, according to police and media reports. The man fled the scene befor
Pending home sales took a slight dip last month due to a dearth of homes for sale, the National Association of REALTORS® reported Thursday. The South was the only major region of the U.S. to see an increase in contract signings last month.Despite last month’s national dip, pending home sales still remain elevated overall, posting the third best reading in the past year, according to NAR’s Pending Home Sales Index, a forward-looking indicator
Home builders say that big data and analytics is not just a buzzword but also the top area of innovation in home building over recent years, according to a new survey by BUILDER. This includes the process of leveraging consumer data to determine patterns, trends, and preferences to make more informed business decisions.“Today’s technologies provide home buyers with more opportunities than ever to connect with us,” a spokesperson with David
The spring season can bring about dangers to a home from strong wind gusts, rains, and fluctuating temperatures. Be sure to take steps to protect your home this season.1. Check outside faucets and exteriors for flood risks.Inspect your outside hose faucets for any damage from the winter. Hold your thumb over the opening. If the flow stops completely, the pipe indoors could possibly be damaged and may need to be replaced. Also, check the hose for
The number of homeowners who are planning to take on home improvement projects or repairs this year is expected to increase 6.7 percent, according to the Joint Center for Housing Studies at Harvard University. As more owners look to remodel, they may be weighing how to fund their renovations.One-third of affluent homeowners—those who earn at least $100,000 a year—plan to use credit cards to pay for home renovation projects, according to a new
Baltimore, home to Johns Hopkins University, ranks as the top college town housing market where buying makes more financial sense than renting, according to a new analysis by realtor.com®. In Baltimore, the average monthly homeownership cost of $775 is more affordable than the average $1,443 monthly cost of renting.For its rankings, realtor.com® compared the average monthly rental costs to the average monthly home payment (including mortgage, p
How to stay competitive in a crowded arena where time is money and engagement matters Speed-to-lead is essential, and all these tools get you there. You have to invest in trying new ways to increase your conversions, and the online lead conversion cake can be slice different ways: Pure AI, computer-assisted and good old human contact.If online lead generation is one of the pillars of your business, then you’re already well-versed in the hustle
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